Save Market is a 24-hour convenience store inside your condo, created to transform quick shopping trips into a fast, simple, and hassle-free experience. The goal is to allow residents to solve their daily needs in just a few minutes: you walk in, choose your product, scan it via the app, pay, and go. The visual identity was developed to convey this experience of proximity, autonomy, and practicality from the very first interaction with the brand.
VISUAL IDENTITY
BRANDING
BRAZIL
Problem
Buying basic items can still require more effort than it should. When salt, a drink, a snack, or some simple product is missing, residents often have to leave their condo, get the car, and go to a traditional supermarket just to solve a minor need. This process is time-consuming and disrupts their routine. The challenge was to position Save Market as a clear solution for these moments: a nearby market, always available and easy to use, without relying on a salesperson or in-person service.
Solution
The solution was to build a brand that communicates immediate convenience and trust in self-service. The symbol combines a shopping basket with the letter "S" for Save, creating a direct association with the service and the idea of a quick purchase. The upper handles reinforce the concept of supporting the resident, while the lowercase sans-serif typography brings the brand closer to a simple and accessible language. Blue was chosen to support a perception of clarity, technology, and security. Thus, the identity prepares Save Market to operate at essential touchpoints of the experience, such as the storefront, app, signage, and internal communication, helping the user to understand, trust, and purchase with ease.