client
Master Languages
year
2021
UX
DESIGN
Peru
Problem
The promotion of the webinars could not happen directly on the company's main website, as this could cause confusion between active students and potential students. In addition, it was necessary to create a specific experience for new users, presenting the theme of the event, its benefits, and guiding the visitor to the registration quickly and intuitively. Main challenges: • Attract new leads to the top of the funnel. • Clearly explain the webinar proposal. • Create a conversion-focused page. • Avoid conflicts with communication directed at current students. • Integrate the strategy for paid media and digital campaigns.
Solution
I developed an exclusive landing page for webinars, designed to serve as an entry point in the acquisition journey for new students. The page was structured to communicate value quickly, present the event's benefits, and encourage registration through conversion elements distributed throughout the experience. Strategies applied: • Dedicated landing page for acquisition campaigns. • Prominent registration form. • Countdown timer to reinforce urgency. • Presentation of key takeaways from the webinar. • Speaker profile and authority. • Testimonials to build trust. • Responsive layout for desktop and mobile. • Optimized structure for paid media campaigns.
Project Insight The webinar was not the final product, but the first contact between the brand and potential students. The landing page was designed to transform interest into enrollment, functioning as a gateway to the commercial journey of Master Idiomas.
