client
Master Languages
year
2023
STRATEGY
SOCIAL MEDIA
Peru
Problem
Master Idiomas needed to strengthen its digital presence and create a more structured communication approach to attract new students to its 12-month English program. The brand had various acquisition initiatives, such as webinars, masterclasses, and promotional campaigns; however, it lacked a content strategy capable of educating the market, communicating the product's unique value props, and guiding potential students through the decision-making journey. Additionally, it was necessary to balance institutional, educational, and promotional content to build brand awareness, engagement, and conversion without relying solely on offers and discounts.
Solution
I developed a content strategy based on a marketing funnel, structuring Master Idiomas' communication across different stages of the student journey. The strategy combined awareness content to expand the brand's reach, educational content to generate value and authority, lead generation campaigns through webinars and masterclasses, and promotional actions focused on enrollment conversion.
